More than a travel bag

Oak & Rove weekender bag endures and evolves alongside its wearer, like a defining moment. Oak & Rove tasked us with bringing their brand a voice that would stand out from the competition.

The anti-statement statement, the Weekender bag represents functionality with an edge that remains relevant through a lifetime and beyond of style twists and turns. With that insight, we knew we needed to give Oak & Rove a bold presence, albeit in a timeless way. To do that, we created a brand voice that didn’t shy away from manhood and travel.


Model Agency